Beneath the Earth Film Festival

The Setting

There's a nice change happening in entertainment. Because the Internet has given us the ability to find and share content very easily and quickly we are now able to find media outside of what Hollywood presents us. And we're finding content we would never have known about. Sure, a lot of what we're finding are videos of cats playing the piano, but what if we started looking for and sharing the good stuff?

The Goal

Beneath the Earth is an online film festival that was created out of the idea that the Internet has given us new power to influence what content gets consumed and who gets noticed. We've already seen it happen in music, where musicians are discovered through the followings they create online. And now we'd like to see it happen for film and use this new-found power to shine the light on the little guy who's created something beautiful but hasn't been able to cut through the red Hollywood tape.

Making it Happen

To shine the light on emerging talent, we've comprised our Grand Jury of film reviewers who not only love film but are highly vocal in the digital space. Together they reach thousands of people each month.

In addition to a cash prize, the winner of the Best Film in each category will receive the opportunity to have their film reviewed by each member of our Grand Jury who will publish the review on their site. The desired result is that we instigate word-of-mouth and create buzz that's invaluable to an up-and-coming filmmaker.